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The advice given on this page and on my other websites is completely unbiased, being based on my knowledge and expertise in the field of loose diamonds and precious stones. My endorsement and recommendation of Blue Nile as the diamond retailer of choice is based on a painstaking study of online and high street diamond retailers. I have found no other retailer who can equal Blue Nile in terms of quality, value and the expert advice offered by their excellent, user-friendly website.

At Blue Nile, we’ll help you find the perfect engagement ring, certified diamond, or gift of fine jewellery at an outstanding price. 30-day returns & free delivery on every order.

I feel it would be remiss of me if I did not share with you, my site visitors, the benefit of my research. For most people, buying a diamond is a once-in a lifetime event, and it is essential to avoid certain unscrupulous internet sellers whose only interest is in parting you from your hard-earned cash! Blue Nile are the biggest and the best, offering a unique combination of quality and value for money.

Why not visit the other websites on this page, and decide for yourself which company has the best offer to suit your individual requirements?

I would never sell or promote inferior loose diamonds at inflated prices. I believe that buying and selling should be a partnership in which both parties agree on a fair price. That is why I wholeheartedly endorse the Blue Nile website. Everything is clearly described and verified right down to the last detail, so that there is no doubt in your mind about exactly what you are getting for your money. What's more, Blue Nile offer a no-quibble money-back guarantee if you are not completely satisfied with your diamond.

A publicly traded company quoted on New York's Nasdaq stock exchange, Blue Nile has won many accolades from independent sources such as Forbes Magazine and BizRate.com. For British customers, there is a dedicated UK website with prices quoted in pounds sterling.

Blue Nile's website is very easy to navigate, providing full details of every loose diamond imaginable, including a photo of the actual diamond grading report, with just a few clicks of your mouse. You can also, if you wish, view a huge variety of platinum and gold ring mounts, as well as a vast range of diamond jewellery, such as earrings and pendants, all at truly unbeatable prices.

In order to ensure that every diamond is exactly as described, Blue Nile provides a GIA or AGS Diamond Report with every loose diamond they sell. These two gemmological laboratories are acknowledged as being the most accurate and unbiased diamond grading institutions in the world. If you have found a GIA graded diamond that you like on the Blue Nile website, you can always double-check the validity of the diamond report here: GIA report check.

Sadly, it's a fact that the majority of people buying a diamond engagement ring or other diamond jewellery have no idea of the real value of the diamond they are buying. Those reassuringly expensive diamonds in the jeweller's window may look gorgeous (thanks mainly to strategically placed lighting!), but the asking price can sometimes be several times their true market value. The fact is that you could be paying G/VS2 money for a K/I1 diamond, because nearly all diamonds (except I2 and I3 clarity) look lovely to the naked eye, and it's only when you see an ideal cut one carat D/IF that you realise there is a difference (about £8,000 difference at a conservative estimate!!).

As an illustration of the savings you can make, look at the diamond at the top right of this page. This is a 3/4 carat emerald-cut, G colour, VS1 clarity diamond, clear and colourless to the naked eye. What's more, it has a near perfect cut, although it is just outside the preferred width/length ratio. This is the kind of diamond that represents exceptional value for money. It would make a beautiful engagement ring if set in platinum, and the finished ring would cost between £1,800 and £2,000 online (£4.000+ on the high street). The same ring set with a D/IF emerald-cut diamond, with a perfect cut and the ideal 1.5 to 1 width/length ratio would cost at least twice that amount, but the less expensive diamond would still look perfect to the naked eye and you would save around £2,000.

Remember, when buying a diamond the two most important words are: CAVEAT EMPTOR!

For the Best Diamond Prices and the Web's Widest Choice Search for Diamonds at Blue Nile

The Price Challenge: Visit your high street jewellers and ask to see their range of diamond solitaire rings. When you find the ring you like best, ask for a written quotation giving a full description of the ring, and the price including VAT. Insist that you want full details of the diamond, including cut, colour, clarity and carat weight, and also whether the diamond has a grading report from the GIA or the AGS (your jeweller may use another gem lab for grading). When you have these details, visit this link to see the huge savings you can make: Find the perfect diamond at Blue Nile. I think that you will be very pleasantly surprised!


For more information about diamonds and precious stones, please visit one of my other web sites PeerlessGems UK or DiamondFind UK

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